You’ve probably tried out opening up a web site in your cellphone and finding yourself getting discouraged over hard-to-read text, missing features, crazy tabs, and teeny-tiny clickables which are next to impossible to tap with your freshly manicured nails. Hence, you almost certainly give up surfing this site altogether and instead switched to a more mobile-friendly platform.
This is a typical scenario frustrating mobile owners the world over. After all, everybody is constantly on the go and would rather have a look at sites through the web browsers on their phones or tablets. It doesn’t matter if you have been working well on search engine marketing, because improved traffic will undoubtedly get wasted if mobile visitors decide to leave your website straight away or can’t even open it from the beginning.
In your end as a business person, you need to ensure that your own personal “home” or “main office” in the web, which is your website, has the ability to welcome visitors and give them a good buyer experience. Don’t miss out on potential prospects just because your site is not mobile-friendly.
Learn How to Know If Your Site is Not Mobile-Friendly
Listed below are a few obvious clues that you need to consider as warnings because they’re proof that your current site needs change for mobile users.
Less Attractive Style and Design
Open your website in a smart phone and in a number of other devices to be able to verify how your design and style shows up on various screens. If the website appears to be unappealing, appears cramped, or disorganized and complex, then it means you better doubt about using this layout.
Very Difficult-to-Read Text
Is the words now to small when being read on the cellphone? Remember that you should catch the attention of your visitor at once and then offer your most important facts without delay. This can’t be attained if they can’t even see the written text or understand the design and style in the first place.
When your web site is not made for smartphone viewing, chances are the pictures will be misplaced. For example, a photograph in your home-page might be awkwardly inserted at the bottom instead of being properly added with the text. An accompanying picture for your blog may even end up covering some text. Keep an eye out for stuff like this as it will raise red flags to Google and they will likely penalise your site.
Most websites will undoubtedly have at least one page that has a call for action, typically in the form of a clickable ‘Buy Now’ or ‘Register’ button. Just imagine the scenario that your user is viewing your website on a smartphone, and that all-important button is either too small to click or simply doesn’t work. Imagine the frustration of your potential customer trying to make that final purchase. This is NOT what you want for your business! You don’t want to make your customers feel distressed or dissatisfied with your website experience.
Just like with buttons, if you have tabs that end in necessary webpages of your web site but mobile navigation makes it difficult to get to those web pages, then your business is in huge trouble. At times, there may even be missing highlights or tabs once your site is viewed on mobile devices. So make sure you keep your eyes open for such.
What You Can Do to Make Your Website Mobile-Friendly
Ok, so now that you know how to spot if your website is failing your mobile customers, how do you fix it? Well, you’re in luck, because here are my top 5 tips for improving your website experience for all your valuable mobile users:
Make Your Design and Overall Style Less Difficult To Use
You have to improve your web site design and style should you want it to become more mobile-friendly. In this way, the style and design will not look confusing and menu will be easier. Put some thought into how the customer will be using your site by placing key elements like graphics and control buttons in the most efficient locations.
Increase The Size of Your Fonts
Despite what you’ve been told in the past, the latest design trend is the utilisation of much bigger font sizes on every one of your websites. Keep in mind that many people will be using gadgets with smaller sized screens and may also not have very good eye-sight. The guys at typecast.com have an excellent piece on some of the things you need to take into consideration with font size when designing for smaller screens.
Reduce Tab Labels
Keeping things short and sweet is also making a comeback. Make sure to use shorter labels on your navigation bars and control buttons. This will certainly ensure right look and feel of exact labels and a more attractive, user-friendly appearance.
Care Most About Information and Facts
If you wish your website to be mobile-friendly, you need to put in priority to data. Pick the most important details to discuss over the folds or right in the center of your home page. Craft the words very carefully as well so that the content will be short, simple, and great.
Get a Responsive Style and Design
Having a website that works on every device, from desktops to mobile doesn’t have to be difficult. Most good WordPress themes are designed to be responsive and will automatically rearrange all the webpage components for you no matter what type of screen is being used. A good source for finding free responsive themes is right here.
Together with your search engine optimisation efforts, make sure to go through the above techniques for a mobile-friendly website and get the thumbs up from Google!
If you are having issues with implementing some of these tips, you probably should think about getting some professional help. The web designers at AusRank are experts in designing and optimising websites for smartphones and will make sure your website works on any device. Just give them a call and tell them Angie sent you!