My Top Tips on How to Make Your Website Mobile-Friendly?

You’ve probably tried out opening up a web site in your cellphone and finding yourself getting discouraged over hard-to-read text, missing features, crazy tabs, and teeny-tiny clickables which are next to impossible to tap with your freshly manicured nails. Hence, you almost certainly give up surfing this site altogether and instead switched to a more mobile-friendly platform.

This is a typical scenario frustrating mobile owners the world over. After all, everybody is constantly on the go and would rather have a look at sites through the web browsers on their phones or tablets. It doesn’t matter if you have been working well on search engine marketing, because improved traffic will undoubtedly get wasted if mobile visitors decide to leave your website straight away or can’t even open it from the beginning.

In your end as a business person, you need to ensure that your own personal “home” or “main office” in the web, which is your website, has the ability to welcome visitors and give them a good buyer experience. Don’t miss out on potential prospects just because your site is not mobile-friendly.

Learn How to Know If Your Site is Not Mobile-Friendly

Listed below are a few obvious clues that you need to consider as warnings because they’re proof that your current site needs change for mobile users.

Less Attractive Style and Design

ugly babyOpen your website in a smart phone and in a number of other devices to be able to verify how your design and style shows up on various screens. If the website appears to be unappealing, appears cramped, or disorganized and complex, then it means you better doubt about using this layout.

Very Difficult-to-Read Text

Is the words now to small when being read on the cellphone? Remember that you should catch the attention of your visitor at once and then offer your most important facts without delay. This can’t be attained if they can’t even see the written text or understand the design and style in the first place.

Poor Design

When your web site is not made for smartphone viewing, chances are the pictures will be misplaced. For example, a photograph in your home-page might be awkwardly inserted at the bottom instead of being properly added with the text. An accompanying picture for your blog may even end up covering some text. Keep an eye out for stuff like this as it will raise red flags to Google and they will likely penalise your site.

Non-functional Buttons

Most websites will undoubtedly have at least one page that has a call for action, typically in the form of a clickable ‘Buy Now’ or ‘Register’ button. Just imagine the scenario that your user is viewing your website on a smartphone, and that all-important button is either too small to click or simply doesn’t work. Imagine the frustration of your potential customer trying to make that final purchase. This is NOT what you want for your business! You don’t want to make your customers feel distressed or dissatisfied with your website experience.

Frustrating Navigation

bad website designJust like with buttons, if you have tabs that end in necessary webpages of your web site but mobile navigation makes it difficult to get to those web pages, then your business is in huge trouble. At times, there may even be missing highlights or tabs once your site is viewed on mobile devices. So make sure you keep your eyes open for such.

What You Can Do to Make Your Website Mobile-Friendly

Ok, so now that you know how to spot if your website is failing your mobile customers, how do you fix it? Well, you’re in luck, because here are my top 5 tips for improving your website experience for all your valuable mobile users:

Make Your Design and Overall Style Less Difficult To Use

You have to improve your web site design and style should you want it to become more mobile-friendly. In this way, the style and design will not look confusing and menu will be easier. Put some thought into how the customer will be using your site by placing key elements like graphics and control buttons in the most efficient locations.

Increase The Size of Your Fonts

bigger fontsDespite what you’ve been told in the past, the latest design trend is the utilisation of much bigger font sizes on every one of your websites. Keep in mind that many people will be using gadgets with smaller sized screens and may also not have very good eye-sight. The guys at typecast.com have an excellent piece on some of the things you need to take into consideration with font size when designing for smaller screens.

Reduce Tab Labels

Keeping things short and sweet is also making a comeback. Make sure to use shorter labels on your navigation bars and control buttons. This will certainly ensure right look and feel of exact labels and a more attractive, user-friendly appearance.

Care Most  About Information and Facts

If you wish your website to be mobile-friendly, you need to put in priority to data. Pick the most important details to discuss over the folds or right in the center of your home page. Craft the words very carefully as well so that the content will be short, simple, and great.

Get a Responsive Style and Design

Having a website that works on every device, from desktops to mobile doesn’t have to be difficult. Most good WordPress themes are designed to be responsive and will automatically rearrange all the webpage components for you no matter what type of screen is being used. A good source for finding free responsive themes is right here.

thumbs-upTogether with your search engine optimisation efforts, make sure to go through the above techniques for a mobile-friendly website and get the thumbs up from Google!

If you are having issues with implementing some of these tips, you probably should think about getting some professional help. The web designers at AusRank are experts in designing and optimising websites for smartphones and will make sure your website works on any device. Just give them a call and tell them Angie sent you!

Page Speed And Rankings – What’s The Deal?

v8 billy cart

I’ve recently noticed that the search engine rankings of several of my customers have been showing signs of dropping. I had previously fine-tuned their websites so they were running quite well so I couldn’t understand what the issue was. It was only after I investigated further that I discovered the they had been tinkering with their websites without my knowledge. 

The typical business owner seems to not understand the recent changes in Google concerning page speed and their effect on rankings so I thought there would be no better subject to discuss in this, my first article on my blog!

A website’s page loading speed performs a crucial role in getting increased Google search rankings and online presence. Sadly, a large number of SEO campaigns do not take into mind the value of page speed in establishing brand validity and awareness. According to SEO specialists and teachers, webpages that load up a lot quicker generally secure increased conversion rates. This yields a lot more website traffic, along with stronger prospects and greater revenue for brand new and pre-existing businesses. On top of that, responsive web design allows sites that are optimized for mobile viewing to reshuffle themselves. This secures regular visits and preserves people on your own site pages and blogs a lot longer.

Improving Page Speed for SEO

Google is the world’s major and most well liked search engine. Lately, it has additionally muscled its way into becoming the central hub for SEO applications and online marketing strategies. As a result of recent updates and changes to its algorithm formula, high-quality web sites with useful content are being rewarded with an increase in page rankings and search positions. All websites must also be mobile-friendly and readily available via wi-fi, remote, and digital systems. Websites that fail to fulfill these recent algorithm changes will find their rankings starting to dwindle and eventually they may also be taken out of the search engine results entirely.

As part of these changes, page speed has a critical role in boosting rankings for Google’s primary goal is to provide their search engine users with not only relevant content, but content that is easily and quick to access. Websites that load quickly will be rewarded with higher search engine rankings, so it’s in your interests to make sure your website serves up pages as quickly as possible.

Things To Check

In order to secure faster page conversions and upload time, you should check the following:

–     Ensure that your website has proper and relevant content that is all too easy to browse and look at.

–     All web sites should have social media plug-in, including workable hyperlinks which are not hard to connect people when clicked on.

–     Keep away from time-consuming flash presentation and overwhelming audio, video clip, and graphic interfaces. These make web pages harder to load specifically for the ones that do not have high-speed internet connection.

–     Keep your website web themes absolutely consistent in design and style. This secures uniformity in design, while establishing a detailed and cohesive platform which is easy to load and gain access to.

–     Prevent pop-ups and a lot of exterior connections to other internet pages. This can turn away prospective clients, while enhancing the time it takes to connect them to the goods and services they search for.

Enhancing Page Rankings

With much faster loading times, you can truly enhance page visibility. This results in stronger Google search positions, along with much higher brand awareness. Using the new digital age for us, the ‘less is a more’ approach is as crucial as ever. This means your content must be accurate, sincere, and straight to the point. Along with social media marketing implementation and mobile phone readiness, your site should also be accessible via wireless and remote tools. This enables your brand to develop a lasting social buzz, while properly marketing your products and services to core, market and mass audiences. Additionally, your website’s design must also be sleek and centralized enough to make sure much faster loading times. This ensures a boost in traffic on your pages without the problem of long loading times for content that may turn guests and potential buyers away.

This video shows how you can test your website page speed using Google’s tool – it’s quite easy to do…

 

Back to the Fundamental Principles

Even with social media and mobile plug-ins increasing at alarming rates, brand-new online marketers are urged to go back to the basic principles. This involves sites that are easy to gain access to, together with embedded and obvious hyperlinks. Because of so many services moving to the cloud, the core parts of websites are being drastically transformed to assure easy implementation and excellent flexibility for customers. This indicates the times of extremely high-class and luxurious websites with a lot of content are over. With traditional laptop computers and conventional desktop computers falling out of favor, the trend is rapidly shifting over to smartphones as more and more people are utilizing wireless tools to gain access to the details they want while on the go. This implies your website has to tap into the current growing trend of having avoiding articles and other content that’s slow to load and gain access to. With better exposure comes a better Google search engine ranking position which is a must for virtually any new or existing business.

For additional info on maximizing page speed for web sites and blogs, just speak to your local search engine optimisation professional or agency. With years of extensive industry expertise, they have the various tools and proficiency to suit your needs within time and budget. They may also renovate pre-existing websites to ensure they are a lot more mobile/cell phone friendly and social media capable. As always, they’re able to build brand-new sites that help catch the true elegance and essence of your brand for mass recognition and marketing purposes. If you are unsure where to begin, simply conduct a look on the internet or speak to colleagues about site optimization for the present SEO trends and concepts.

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